Publikationen

Bücher

Paetz, F.
Finite Mixture Multinomiales Probitmodell: Konzeption und Umsetzung
Springer Gabler, Wiesbaden, 2013. (Download)

Zeitschriften

Kaluza, I., Voigt, G., Paetz, F.
Empirical studies on the impact of booking status on customers’ choice behavior in online appointment systems
Journal of Business Economics, 2023, online first (Download)   
Schultz, C., Paetz, F. (2023)
Trust in Digital Voice Assistants: A fundamental Determinant for Companies’ and Customers’ Engagement in Voice Commerce
Erscheint in: Marketing ZFP - Journal of Research and Management, 45(2), 2023, 2-21.
Paetz, F., Steiner, W.J., Hruschka, H.
Advanced data analysis techniques with marketing application
Journal of Business Economics 92, 2022, 557-561. (Download)
Hildebrand, L.,Küblböck, S., Paetz, F.                                                                                                                   
Museales Performance-Measurement in Krisenzeiten
Zeitschrift für Tourismuswissenschaft, 14(2), 2022, 107-133. (Download)
Paetz, F.
Recommendations for sustainable brand personalities: An empirical study.
Sustainability, 13(9), 2021, 4747. (Download)
Paetz, F.
Personality traits as drivers of social preferences: a mixed logit model application.
Journal of Business Economics, 91, 2021, 303-332. (Download)
Paetz, F., Hein, M., Kurz, P., Steiner, W.
Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results.
Marketing ZFP - Journal of Research and Management, 41(4), 2019, 3-20. (Download)
Paetz, F., Steiner, W.
Utility Independence versus IIA Property in Independent Probit Models
Journal of Choice Modelling, 26, 2018, 41-47 (Download)
Paetz, F., Steiner, W.
The Benefits of Incorporating Utility Dependencies in Finite Mixture Probit Models
OR Spectrum, 39(3), 2017, 793-819. (Download)
Paetz, F., Guhl, D.
Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label
Marketing ZFP - Journal of Research and Management, 39(4), 2017, 37-46 (Download)
Paetz, F.
Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 68(3), 2016, 279-306 (Download)
Paetz, F., Steiner, W.
Die Berücksichtigung von Abhängigkeiten zwischen Alternativen in Finite Mixture Conjoint Choice Modellen: Eine Simulationsstudie.
Marketing ZFP, 37(2), 2015, 90-100. (Download)

Beiträge in Tagungs- und Sammelbänden

Paetz, F., Schultz, C.
Nutzerpräferenzen für Markierungen digitaler Sprachassistenten: Eine wettbewerbsbasierte Diskussion
Erscheint in: S. Gerth, L. Heim (Hrsg.): Entrepreneurship der Zukunft: Digitale Technologien und der Wandel von Geschäftsmodellen, Springer, 2023
Paetz, F., Schultz, C.
Trust in me! Trust as an antecedent of successful voice commerce
Erscheint in: Proceeding of the Global Research Conference on Marketing and Entrepreneurship 2023
Schultz, C., Paetz, F.
Robots Calling! Using Digital Voice Assistants as Call Center Agents
Erscheint in: Proceeding of the Global Research Conference on Marketing and Entrepreneurship 2023
Hildebrand, L., Paetz, F. (2023)
Decomposing museum performance using network DEA: Contrasting perspectives in quests for economic sustainability in museum performance
Proceedings of the 52nd Conference of the European Marketing Academy, Odense, 2023 (referiert)
Paetz, F., Schultz, C. (2022)
Consumer Research in the Fourth Industrial Revolution: Personality-specific Preferences for Digital Voice Assistants
I. Abel, H. Elifoglu, I.M. Tomic (Hrsg.) The Quest for Stability: 19th Annual Global Business Research Symposium Proceedings, Rom, 2022 (referiert)
Paetz, F., Schultz, C.
Extraverts love Alexa, Neurotics adore Google: Personality as a Determinant for Smart Speaker Brand Preferences
Proceedings of the 51st Conference of the European Marketing Academy, Budapest, 2022 (referiert)
Yegoryan, N., Guhl, D., Paetz, F.
When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-Attendance
Proceedings of the 51st Conference of the European Marketing Academy, Budapest, 2022 (referiert)
Paetz, F., Schultz, C.
Extraverts love Alexa, Neurotics adore Google: Personality as a Determinant for Smart Speaker Brand Preferences
Proceedings of the 51st Conference of the European Marketing Academy, Budapest, 2022 (referiert)
Paetz, F., Steiner, W., Hruschka, H.
Optimal product line designing: A comparison of different choice-based approaches
Proceedings of the 50th Conference of the European Marketing Academy, virtual, 2021 (referiert)
Steiner, W., Paetz, F., Kurz, P., Hein, M.
Latente Klassenmodelle bei der wahlbasierten Conjointanalyse
In: D. Baier, M. Brusch (eds.) Conjointanalyse: Methoden, Anwendungen, Praxisbeispiele, 2. Auflage, Springer, Berlin, 2021, 233-255 (Download)
Paetz, F.
Sustainable brand personalities: Derivations from sustainable consumers’ personality traits
Proceedings of the 49th Annual Conference of the European Marketing Academy, Budapest, 2020 (referiert)
Paetz, F.
Personalized Advertising Based on the Predominant Personality Traits of Product Category Consumers
In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 14th Annual Global Business Research Symposium Proceedings, Valencia, 2019 (referiert)
Paetz, F.
Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis
In: G.C. Porzio, F. Greselin, S. Balzano (eds.) CLADAG2019 Book of Short Papers, Centro Editoriale di Ateneo Università di Cassino e del Lazio Meridionale, Cassino, 2019, 369-372 (referiert)
Paetz, F.
Brand personalities for sustainable brands
In: W. Budzianowski (ed.), Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 conference, September 17-18, Breslau, Polen, 2018 (referiert)
Paetz, F., Semmler-Ludwig, R.
Consumer's sport preference as a predictor for his/her response to brand personality
In: N. Kliewer, J.F. Ehmke, R. Borndörfer (eds.), Operations Research Proceedings 2017, Springer, Berlin, 2018 (referiert)
Paetz, F.
On the appropriateness of the Multinomial Logit model
Proceedings of the 9th EMAC Regional Conference, September 12-14, University of Economics, Prag, 2018 (referiert)
Paetz, F.
Parameter Recovery and Forecasting Accuracy: How robust is the Mulitnomial Logit Model?
The Business & Management Review, 10(1), 164, 2018
Paetz, F.; Guhl, D.
Price premia for social product enhancements: A two-step segmentation approach
In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 13th Annual Global Business Research Symposium Proceedings, Rom, 2018 (referiert)
Paetz, F., Guhl, D.
Company’s monetary benefits from consumer social responsibility
In: C. Bala, W. Schuldzinski (eds.) International Conference on Consumer Research 2016: The 21st Century Consumer: Vulnerable, Responsible, Transparent?, Düsseldorf, 2017 (referiert)
Yegoryan, N., Guhl, D., Paetz, F., Klapper, D.
Confounding in preference and structural heterogeneity
Proceedings of the 46th EMAC Conference, University of Groningen, Netherlands, 2017 (referiert)
Paetz, F., Guhl, D.
On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label
Proceedings of the 5th French-Austrian-German Workshop on Consumer Behavior, Wien, 2017 (referiert)
Paetz, F., Semmler-Ludwig, R.
Using consumer's sport cluster membership to predict affective brand loyalty
The Business & Management Review, 9(2), 13, 2017
Paetz, F., Guhl, D.
Who responds to social product attributes? An explorative study
In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 12th Annual Global Business Research Symposium Proceedings, Cork, 2017 (referiert)
Paetz, F.
Improving the forecasting accuracy of 2-step segmentation models
In: A. Fink, A. Fügenschuh, M. J. Geiger (eds.), Operations Research Proceedings 2016. Springer, Berlin, 2018 (referiert)
Paetz, F., Guhl, D.
Socially Conscious Consumption: Consumers’ Willingness-To-Pay for Fair Trade labels
In: R. Busa-Fekete, E. Hüllermeier, V. Mousseau, K. Pfannschmidt (eds.) Proceedings of the DA2PL'2016 EURO Mini Conference: From Multicriteria Decision Aid to Preference Learning, Paderborn, 2016 (referiert)
Paetz, F., Steiner, W.
Eine quantitative Analyse zur Berücksichtigung von Abhängigkeiten in Conjoint Choice Modellen.
In: H. Schenk-Mathes, C. Köster (Hrsg.) Entscheidungstheorie und -praxis: Tagungsband des Workshops der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis" am 27. und 28. März 2014 in Clausthal-Zellerfeld, S. 163-164, 2015.
Paetz, F.
Is Preference Heterogeneity Associated With Consumers' Personality?
Conference Proceedings of the 4th Emerging Markets Conference: Redefining Value in Emerging markets, Dubai, pp. 15-16, 2015 (referiert)
Paetz, F.
Linking benefit-segmentation to the five-factor model of personality: An empirical study
Proceedings of the 6th EMAC Regional Conference, September 16-18, 2015, Vienna University of Economics and Business (WU Vienna), Vienna, Austria, 2015 (referiert)
Paetz, F.
The relationship between individual price response of beer consumers and their demographic/psychographic characteristics
In: F. Mola, C. Conversano (Eds.), Book of Abstracts CLADAG 2015, CUEC Editrice, Cagliari, pp. 510-513, 2015 (referiert)
Paetz, F., Steiner, W.
A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study.
Proceedings of the 43th EMAC Conference, University of Valencia, Spain, 2014 (referiert)

Semmler-Ludwig, R., Paetz, F.
Comparison of sports activity of women and men under consideration of personality traits
Proceedings of the 19th Annual Congress of the ECSS, 2014

Sonstige Veröffentlichungen

Paetz, F., Guhl, D.
Report on the Third Working Group Meeting of the “AG Marketing”
Archives of Data Science, Series A, 8(1), 2021, online. (Download)
Paetz, F., Guhl, D.
Report on the Second Working Group Meeting of the “AG Marketing”
Archives of Data Science, Series A, 7(1), 2020, online. (Download)
Paetz, F., Geyer-Schulz, A., Steiner, W.
Report on the First Working Group Meeting of the "AG Marketing"
Archives of Data Science, Series A, 7(1), 2020, 1-13. (Download)
Semmler-Ludwig, R., Paetz, F.
Persönlichkeitseigenschaften beeinflussen Wahl sportlicher Aktivitäten
LSB-Magazin, Ausgabe 07, S. 25 - 26, 2015

Arbeitspapiere

Paetz, F., Guhl, D.
How Fairness-Consciousness Affects Consumers' Willingness-To-Pay for Fair Product Attributes: Insights from an Advances Estimation Approach. Working Paper. (Download)

Vorträge

Determinants for voice shopping via digital voice assistants: An empirical study
5th Working Group Meeting of AG Marketing, virtuell, 11/2023
Towards understanding patterns in museum attendance: Applying time series analysis to German museum panel data
5th Working Group Meeting of AG Marketing, viruell, Vortrag gehalten von Lea Hildebrand, 11/2023
Generic vs. alternative-specific price parameters in price-only conjoint choice designs
8th Japanese-German Symposium on Classification, virtual, 09/2023 
Trust in Me! Trust as an Antecedent of Successful Voice Commerce
Global Research Conference on Marketing and Entrepreneurship, Hamburg, 08/2023
The Choice for In-home AI Devices: A Cohort-Specific Perspective
Data Science, Statistics & Visialisation - European Conference on Data Analysis, Antwerpen, 07/2023
Choice-Based Optimal Product Line Designing Approaches: A Monte Carlo Simulation Study
European Conference on Data Analysis, Neapel, 09/2022
Consumer Research in the Fourth Industrial Revolution: Personality-specific Preferences for Digital Voice Assistants
Global Business Research Symposium, Rom, 06/2022
Good to hear your voice! Interactions of personality traits and smart speaker brand preferences in voice commerce
DAGStat Conference 2022, Hamburg, 03/2022
Users’ segment-specific preferences for digital voice assistants:
Influences on digital business models
CHIMSPAS, virtuell, Vortrag gehalten von Dr. Carsten D. Schultz, 08/2021
Decision support for digital business models: An empirical study on users’ preferences for digital voice assistants
3rd Working Group Meeting of AG Marketing, virtuell, Vortrag gehalten von Dr. Carsten D. Schultz, 07/2021
The use of price-only conjoint studies for consumer goods and retail decisions
31st European Conference on Operational Research, virtuell, 07/2021
Optimal product line designing: A comparison of different choice-based approaches
50th EMAC Conference, virtuell, 06/2021
On the robustness of different approaches for optimal product line designing
2020 Decision Science Institute Annual Meeting, virtuell, 11/2020
Determinants for the recovery of product lines’ revenues
2nd Working Group Meeting of AG Marketing, virtuell, 08/2020
A Mixed Logit model’s application: Personality traits as drivers for sustainable preferences
1st Working Group Meeting of AG Marketing, Karlsruhe, 11/2019
Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis
CLADAG Conference 2019, Cassino, 09/2019
Personalized Advertising Based on the Predominant Personality Traits of Product Category Consumers
14th Annual Global Business Research Symposium, Valencia, 06/2019
Latent Class Analysis in Marketing: Drawing inferences for social brand personalities
Invited Talk in Session "Marketing and E-Commerce", DAGStat Conference 2019, München, 03/2019
Parameter Recovery and Forecasting Accuracy: How robust is the Multinomial Logit model?
9th International Trade and Academic Research Conference, London, 11/2018
Brand personalities for sustainable brands
1st Sustainable Solutions for Growth SSG 2018 conference, Breslau, 09/2018
On the appropriateness of the Multinomial Logit model
9th EMAC Regional Conference, Prag, 09/2018
Price premia for social product enhancements: A two-step segmentation approach
13th Annual Global Business Research Symposium, Rom, 06/2018
Präferenz- versus persönlichkeitsbasierte Segmentierung von Konsumenten: Eine empirisch-quantitative Studie
48. Jahrestagung der Wissenschaftlichen Kommission Marketing, Münster, 01/2018
Using consumer's sport cluster membership to predict affective brand loyalty
8th International Trade and Academic Research Conference, London, 11/2017
Consumer’s sport preference as a predictor for his/her response to brand personality
International Conference on Operations Research, Berlin, 09/2017
Who responds to social product attributes? An explorative study
12th Annual Global Business Research Symposium, Cork, 07/2017
Confounding in preference and structural heterogeneity
46th EMAC Conference, Groningen, Vortrag gehalten von M. Sc. N. Yegoryan, 05/2017
On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label
5th French-Austrian-German Workshop on Consumer Behavior, Wien, 03/2017
Socially Conscious Consumption: Consumers’ Willingness-To-Pay for Fair Trade labels
DA2PL'2016 EURO Mini Conference, Paderborn, 11/2016
Company's monetary benefits from consumer social responsibility
International Conference on Consumer Research, Bonn, 09/2016
Improving the forecasting accuracy of two-step segmentation models
International Conference of the German Operations Research Society, Hamburg, 08/2016
Market value of fair trade labels
28th European Conference on Operational Research, Poznan, Vortrag gehalten von Dr. D. Guhl, 07/2016
Linking Benefit-Segmentation to the Five-Factor Model of Personality: An Empirical Study
6th EMAC Regional Conference, Wien, 09/2015
Decisions on optimal product portfolio plans: Can they be derived from consumers’ psychographic variables?
International Conference on Operations Research, Wien, 09/2015
Could Companies Gain from Fair Trade Labels? An Orange Juice Study
27th European Conference on Operational Research, Glasgow, 07/2015
Is preference heterogeneity associated with consumers’ personality?
4th Emerging Markets Conference, Dubai, 01/2015
A Note on the Properties of the Independent Probit Model
International Conference on Operations Research, Aachen, 09/2014
A Comparison of Different Types of Probit Models for Conjoint Segmentation
20th Conference of the International Federation of Operational Research Societies (IFORS), Barcelona, 07/2014
Comparison of sports activity of women and men under consideration of personality traits
19th annual Congress of the European College of Sport Science, Amsterdam, Vortrag gehalten von Prof. Dr. R. Semmler-Ludwig, 07/2014
Should Finite Mixture Conjoint choice models account for utility interdependencies?
2nd European Conference on Data Analysis, Bremen, 07/2014
A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study
43th EMAC Conference, Valencia, 06/2014
Eine quantitative Analyse zur Berücksichtigung von Abhängigkeiten in Conjoint Choice Modellen
Workshop der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis", Clausthal-Zellerfeld, 03/2014
Accounting for Heterogeneity, Utility Covariances, or both in Conjoint Choice Models?
35th ISMS Marketing Science Conference, Istanbul, 07/2013
Utility independence and the IIA property in Discrete Choice Models
26th European Conference on Operational Research, Rom, 07/2013
Finite Mixture MNP vs. Finite Mixture IP Models: An Empirical Study
36. Jahrestagung der Gesellschaft für Klassifikation (GfKl), Hildesheim, 08/2012
Finite Mixture MNP versus Finite Mixture IP Models: A Comparison of Fit, Partworth Recovery and Predictive Validity.
International Conference on Operations Research, Zürich, 09/2011