Publikationen
Bücher
| Paetz, F. Finite Mixture Multinomiales Probitmodell: Konzeption und Umsetzung Springer Gabler, Wiesbaden, 2013. (Download) |
Zeitschriften
| Guhl, D., Paetz, F., Wagner, U., Wedel, M. Predicting and optimizing marketing performance in dynamic markets OR Spectrum, 2024, online first (Download) |
| Kaluza, I., Voigt, G., Paetz, F. Empirical studies on the impact of booking status on customers’ choice behavior in online appointment systems Journal of Business Economics, 94, 2023, 187-224. (Download) |
| Schultz, C., Paetz, F. (2023) Trust in Digital Voice Assistants: A fundamental Determinant for Companies’ and Customers’ Engagement in Voice Commerce Erscheint in: Marketing ZFP - Journal of Research and Management, 45(2), 2023, 2-21. |
| Paetz, F., Steiner, W.J., Hruschka, H. Advanced data analysis techniques with marketing application Journal of Business Economics 92, 2022, 557-561. (Download) |
| Hildebrand, L.,Küblböck, S., Paetz, F. Museales Performance-Measurement in Krisenzeiten Zeitschrift für Tourismuswissenschaft, 14(2), 2022, 107-133. (Download) |
| Paetz, F. Recommendations for sustainable brand personalities: An empirical study. Sustainability, 13(9), 2021, 4747. (Download) |
| Paetz, F. Personality traits as drivers of social preferences: a mixed logit model application. Journal of Business Economics, 91, 2021, 303-332. (Download) |
| Paetz, F., Hein, M., Kurz, P., Steiner, W. Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results. Marketing ZFP - Journal of Research and Management, 41(4), 2019, 3-20. (Download) |
| Paetz, F., Steiner, W. Utility Independence versus IIA Property in Independent Probit Models Journal of Choice Modelling, 26, 2018, 41-47 (Download) |
| Paetz, F., Steiner, W. The Benefits of Incorporating Utility Dependencies in Finite Mixture Probit Models OR Spectrum, 39(3), 2017, 793-819. (Download) |
| Paetz, F., Guhl, D. Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label Marketing ZFP - Journal of Research and Management, 39(4), 2017, 37-46 (Download) |
| Paetz, F. Persönlichkeitsmerkmale als Segmentierungsvariablen: Eine empirische Studie Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 68(3), 2016, 279-306 (Download) |
| Paetz, F., Steiner, W. Die Berücksichtigung von Abhängigkeiten zwischen Alternativen in Finite Mixture Conjoint Choice Modellen: Eine Simulationsstudie. Marketing ZFP, 37(2), 2015, 90-100. (Download) |
Beiträge in Tagungs- und Sammelbänden
| Paetz, F., Schultz, C. Nutzerpräferenzen für Markierungen digitaler Sprachassistenten: Eine wettbewerbsbasierte Diskussion Erscheint in: S. Gerth, L. Heim (Hrsg.): Entrepreneurship der Zukunft: Digitale Technologien und der Wandel von Geschäftsmodellen, Springer, 2023 |
| Paetz, F., Schultz, C. Trust in me! Trust as an antecedent of successful voice commerce Erscheint in: Proceeding of the Global Research Conference on Marketing and Entrepreneurship 2023 |
| Schultz, C., Paetz, F. Robots Calling! Using Digital Voice Assistants as Call Center Agents Erscheint in: Proceeding of the Global Research Conference on Marketing and Entrepreneurship 2023 |
| Hildebrand, L., Paetz, F. (2023) Decomposing museum performance using network DEA: Contrasting perspectives in quests for economic sustainability in museum performance Proceedings of the 52nd Conference of the European Marketing Academy, Odense, 2023 (referiert) |
| Paetz, F., Schultz, C. (2022) Consumer Research in the Fourth Industrial Revolution: Personality-specific Preferences for Digital Voice Assistants I. Abel, H. Elifoglu, I.M. Tomic (Hrsg.) The Quest for Stability: 19th Annual Global Business Research Symposium Proceedings, Rom, 2022 (referiert) |
| Paetz, F., Schultz, C. Extraverts love Alexa, Neurotics adore Google: Personality as a Determinant for Smart Speaker Brand Preferences Proceedings of the 51st Conference of the European Marketing Academy, Budapest, 2022 (referiert) |
| Yegoryan, N., Guhl, D., Paetz, F. When Zeros Count: Confounding in Preference Heterogeneity and Attribute Non-Attendance Proceedings of the 51st Conference of the European Marketing Academy, Budapest, 2022 (referiert) |
| Paetz, F., Schultz, C. Extraverts love Alexa, Neurotics adore Google: Personality as a Determinant for Smart Speaker Brand Preferences Proceedings of the 51st Conference of the European Marketing Academy, Budapest, 2022 (referiert) |
| Paetz, F., Steiner, W., Hruschka, H. Optimal product line designing: A comparison of different choice-based approaches Proceedings of the 50th Conference of the European Marketing Academy, virtual, 2021 (referiert) |
| Steiner, W., Paetz, F., Kurz, P., Hein, M. Latente Klassenmodelle bei der wahlbasierten Conjointanalyse In: D. Baier, M. Brusch (eds.) Conjointanalyse: Methoden, Anwendungen, Praxisbeispiele, 2. Auflage, Springer, Berlin, 2021, 233-255 (Download) |
| Paetz, F. Sustainable brand personalities: Derivations from sustainable consumers’ personality traits Proceedings of the 49th Annual Conference of the European Marketing Academy, Budapest, 2020 (referiert) |
| Paetz, F. Personalized Advertising Based on the Predominant Personality Traits of Product Category Consumers In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 14th Annual Global Business Research Symposium Proceedings, Valencia, 2019 (referiert) |
| Paetz, F. Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis In: G.C. Porzio, F. Greselin, S. Balzano (eds.) CLADAG2019 Book of Short Papers, Centro Editoriale di Ateneo Università di Cassino e del Lazio Meridionale, Cassino, 2019, 369-372 (referiert) |
| Paetz, F. Brand personalities for sustainable brands In: W. Budzianowski (ed.), Proceedings of the 1st Sustainable Solutions for Growth SSG 2018 conference, September 17-18, Breslau, Polen, 2018 (referiert) |
| Paetz, F., Semmler-Ludwig, R. Consumer's sport preference as a predictor for his/her response to brand personality In: N. Kliewer, J.F. Ehmke, R. Borndörfer (eds.), Operations Research Proceedings 2017, Springer, Berlin, 2018 (referiert) |
| Paetz, F. On the appropriateness of the Multinomial Logit model Proceedings of the 9th EMAC Regional Conference, September 12-14, University of Economics, Prag, 2018 (referiert) |
| Paetz, F. Parameter Recovery and Forecasting Accuracy: How robust is the Mulitnomial Logit Model? The Business & Management Review, 10(1), 164, 2018 |
| Paetz, F.; Guhl, D. Price premia for social product enhancements: A two-step segmentation approach In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 13th Annual Global Business Research Symposium Proceedings, Rom, 2018 (referiert) |
| Paetz, F., Guhl, D. Company’s monetary benefits from consumer social responsibility In: C. Bala, W. Schuldzinski (eds.) International Conference on Consumer Research 2016: The 21st Century Consumer: Vulnerable, Responsible, Transparent?, Düsseldorf, 2017 (referiert) |
| Yegoryan, N., Guhl, D., Paetz, F., Klapper, D. Confounding in preference and structural heterogeneity Proceedings of the 46th EMAC Conference, University of Groningen, Netherlands, 2017 (referiert) |
| Paetz, F., Guhl, D. On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label Proceedings of the 5th French-Austrian-German Workshop on Consumer Behavior, Wien, 2017 (referiert) |
| Paetz, F., Semmler-Ludwig, R. Using consumer's sport cluster membership to predict affective brand loyalty The Business & Management Review, 9(2), 13, 2017 |
| Paetz, F., Guhl, D. Who responds to social product attributes? An explorative study In: I. Abel, H. Elifoglu, I.M. Tomic (eds.) The Quest for Stability: 12th Annual Global Business Research Symposium Proceedings, Cork, 2017 (referiert) |
| Paetz, F. Improving the forecasting accuracy of 2-step segmentation models In: A. Fink, A. Fügenschuh, M. J. Geiger (eds.), Operations Research Proceedings 2016. Springer, Berlin, 2018 (referiert) |
| Paetz, F., Guhl, D. Socially Conscious Consumption: Consumers’ Willingness-To-Pay for Fair Trade labels In: R. Busa-Fekete, E. Hüllermeier, V. Mousseau, K. Pfannschmidt (eds.) Proceedings of the DA2PL'2016 EURO Mini Conference: From Multicriteria Decision Aid to Preference Learning, Paderborn, 2016 (referiert) |
| Paetz, F., Steiner, W. Eine quantitative Analyse zur Berücksichtigung von Abhängigkeiten in Conjoint Choice Modellen. In: H. Schenk-Mathes, C. Köster (Hrsg.) Entscheidungstheorie und -praxis: Tagungsband des Workshops der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis" am 27. und 28. März 2014 in Clausthal-Zellerfeld, S. 163-164, 2015. |
| Paetz, F. Is Preference Heterogeneity Associated With Consumers' Personality? Conference Proceedings of the 4th Emerging Markets Conference: Redefining Value in Emerging markets, Dubai, pp. 15-16, 2015 (referiert) |
| Paetz, F. Linking benefit-segmentation to the five-factor model of personality: An empirical study Proceedings of the 6th EMAC Regional Conference, September 16-18, 2015, Vienna University of Economics and Business (WU Vienna), Vienna, Austria, 2015 (referiert) |
| Paetz, F. The relationship between individual price response of beer consumers and their demographic/psychographic characteristics In: F. Mola, C. Conversano (Eds.), Book of Abstracts CLADAG 2015, CUEC Editrice, Cagliari, pp. 510-513, 2015 (referiert) |
| Paetz, F., Steiner, W. A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study. Proceedings of the 43th EMAC Conference, University of Valencia, Spain, 2014 (referiert) |
Semmler-Ludwig, R., Paetz, F. |
Sonstige Veröffentlichungen
| Paetz, F., Guhl, D. Report on the Third Working Group Meeting of the “AG Marketing” Archives of Data Science, Series A, 8(1), 2021, online. (Download) |
| Paetz, F., Guhl, D. Report on the Second Working Group Meeting of the “AG Marketing” Archives of Data Science, Series A, 7(1), 2020, online. (Download) |
| Paetz, F., Geyer-Schulz, A., Steiner, W. Report on the First Working Group Meeting of the "AG Marketing" Archives of Data Science, Series A, 7(1), 2020, 1-13. (Download) |
| Semmler-Ludwig, R., Paetz, F. Persönlichkeitseigenschaften beeinflussen Wahl sportlicher Aktivitäten LSB-Magazin, Ausgabe 07, S. 25 - 26, 2015 |
Arbeitspapiere
| Paetz, F., Guhl, D. How Fairness-Consciousness Affects Consumers' Willingness-To-Pay for Fair Product Attributes: Insights from an Advances Estimation Approach. Working Paper. (Download) |
Vorträge
| Determinants for voice shopping via digital voice assistants: An empirical study 5th Working Group Meeting of AG Marketing, virtuell, 11/2023 |
| Towards understanding patterns in museum attendance: Applying time series analysis to German museum panel data 5th Working Group Meeting of AG Marketing, viruell, Vortrag gehalten von Lea Hildebrand, 11/2023 |
| Generic vs. alternative-specific price parameters in price-only conjoint choice designs 8th Japanese-German Symposium on Classification, virtual, 09/2023 |
| Trust in Me! Trust as an Antecedent of Successful Voice Commerce Global Research Conference on Marketing and Entrepreneurship, Hamburg, 08/2023 |
| The Choice for In-home AI Devices: A Cohort-Specific Perspective Data Science, Statistics & Visialisation - European Conference on Data Analysis, Antwerpen, 07/2023 |
| Choice-Based Optimal Product Line Designing Approaches: A Monte Carlo Simulation Study European Conference on Data Analysis, Neapel, 09/2022 |
| Consumer Research in the Fourth Industrial Revolution: Personality-specific Preferences for Digital Voice Assistants Global Business Research Symposium, Rom, 06/2022 |
| Good to hear your voice! Interactions of personality traits and smart speaker brand preferences in voice commerce DAGStat Conference 2022, Hamburg, 03/2022 |
| Users’ segment-specific preferences for digital voice assistants: Influences on digital business models CHIMSPAS, virtuell, Vortrag gehalten von Dr. Carsten D. Schultz, 08/2021 |
| Decision support for digital business models: An empirical study on users’ preferences for digital voice assistants 3rd Working Group Meeting of AG Marketing, virtuell, Vortrag gehalten von Dr. Carsten D. Schultz, 07/2021 |
| The use of price-only conjoint studies for consumer goods and retail decisions 31st European Conference on Operational Research, virtuell, 07/2021 |
| Optimal product line designing: A comparison of different choice-based approaches 50th EMAC Conference, virtuell, 06/2021 |
| On the robustness of different approaches for optimal product line designing 2020 Decision Science Institute Annual Meeting, virtuell, 11/2020 |
| Determinants for the recovery of product lines’ revenues 2nd Working Group Meeting of AG Marketing, virtuell, 08/2020 |
| A Mixed Logit model’s application: Personality traits as drivers for sustainable preferences 1st Working Group Meeting of AG Marketing, Karlsruhe, 11/2019 |
| Price and product design strategies for manufacturers of electric vehicle batteries: Inferences from Latent Class Analysis CLADAG Conference 2019, Cassino, 09/2019 |
| Personalized Advertising Based on the Predominant Personality Traits of Product Category Consumers 14th Annual Global Business Research Symposium, Valencia, 06/2019 |
| Latent Class Analysis in Marketing: Drawing inferences for social brand personalities Invited Talk in Session "Marketing and E-Commerce", DAGStat Conference 2019, München, 03/2019 |
| Parameter Recovery and Forecasting Accuracy: How robust is the Multinomial Logit model? 9th International Trade and Academic Research Conference, London, 11/2018 |
| Brand personalities for sustainable brands 1st Sustainable Solutions for Growth SSG 2018 conference, Breslau, 09/2018 |
| On the appropriateness of the Multinomial Logit model 9th EMAC Regional Conference, Prag, 09/2018 |
| Price premia for social product enhancements: A two-step segmentation approach 13th Annual Global Business Research Symposium, Rom, 06/2018 |
| Präferenz- versus persönlichkeitsbasierte Segmentierung von Konsumenten: Eine empirisch-quantitative Studie 48. Jahrestagung der Wissenschaftlichen Kommission Marketing, Münster, 01/2018 |
| Using consumer's sport cluster membership to predict affective brand loyalty 8th International Trade and Academic Research Conference, London, 11/2017 |
| Consumer’s sport preference as a predictor for his/her response to brand personality International Conference on Operations Research, Berlin, 09/2017 |
| Who responds to social product attributes? An explorative study 12th Annual Global Business Research Symposium, Cork, 07/2017 |
| Confounding in preference and structural heterogeneity 46th EMAC Conference, Groningen, Vortrag gehalten von M. Sc. N. Yegoryan, 05/2017 |
| On the Drivers of Segment-Specific Differences in Willingness-To-Pay for the Fair Trade Label 5th French-Austrian-German Workshop on Consumer Behavior, Wien, 03/2017 |
| Socially Conscious Consumption: Consumers’ Willingness-To-Pay for Fair Trade labels DA2PL'2016 EURO Mini Conference, Paderborn, 11/2016 |
| Company's monetary benefits from consumer social responsibility International Conference on Consumer Research, Bonn, 09/2016 |
| Improving the forecasting accuracy of two-step segmentation models International Conference of the German Operations Research Society, Hamburg, 08/2016 |
| Market value of fair trade labels 28th European Conference on Operational Research, Poznan, Vortrag gehalten von Dr. D. Guhl, 07/2016 |
| Linking Benefit-Segmentation to the Five-Factor Model of Personality: An Empirical Study 6th EMAC Regional Conference, Wien, 09/2015 |
| Decisions on optimal product portfolio plans: Can they be derived from consumers’ psychographic variables? International Conference on Operations Research, Wien, 09/2015 |
| Could Companies Gain from Fair Trade Labels? An Orange Juice Study 27th European Conference on Operational Research, Glasgow, 07/2015 |
| Is preference heterogeneity associated with consumers’ personality? 4th Emerging Markets Conference, Dubai, 01/2015 |
| A Note on the Properties of the Independent Probit Model International Conference on Operations Research, Aachen, 09/2014 |
| A Comparison of Different Types of Probit Models for Conjoint Segmentation 20th Conference of the International Federation of Operational Research Societies (IFORS), Barcelona, 07/2014 |
| Comparison of sports activity of women and men under consideration of personality traits 19th annual Congress of the European College of Sport Science, Amsterdam, Vortrag gehalten von Prof. Dr. R. Semmler-Ludwig, 07/2014 |
| Should Finite Mixture Conjoint choice models account for utility interdependencies? 2nd European Conference on Data Analysis, Bremen, 07/2014 |
| A Finite Mixture Multinomial Probit Model for Choice Based Conjoint Analysis: A Simulation Study 43th EMAC Conference, Valencia, 06/2014 |
| Eine quantitative Analyse zur Berücksichtigung von Abhängigkeiten in Conjoint Choice Modellen Workshop der GOR-Arbeitsgruppe "Entscheidungstheorie und -praxis", Clausthal-Zellerfeld, 03/2014 |
| Accounting for Heterogeneity, Utility Covariances, or both in Conjoint Choice Models? 35th ISMS Marketing Science Conference, Istanbul, 07/2013 |
| Utility independence and the IIA property in Discrete Choice Models 26th European Conference on Operational Research, Rom, 07/2013 |
| Finite Mixture MNP vs. Finite Mixture IP Models: An Empirical Study 36. Jahrestagung der Gesellschaft für Klassifikation (GfKl), Hildesheim, 08/2012 |
| Finite Mixture MNP versus Finite Mixture IP Models: A Comparison of Fit, Partworth Recovery and Predictive Validity. International Conference on Operations Research, Zürich, 09/2011 |