Friederike Paetz

since 10/2021Scientific Director at Clausthal Executive School
08/2013-09/2021Senior Researcher with Tenure at the Institute of Management and Economics, TU Clausthal (Department of Management and Marketing) at the Institute of Management and Economics, TU Clausthal (Department of Management and Marketing)
10/2020-03/2021Lecturer at the Institute of Management and Economics, TU Clausthal: Selected Issues in Sustainability Marketing
10/2019-03/2020Lecturer at the Institute of Management and Economics, TU Clausthal: Introduction to Business Administration for Engineers and Scientists
04/2019-09/2019Lecturer for Business Administration, University Osnabrück: Fundamentals of Marketing
01/2019Habilitation and venia legendi for the specialist field "Business Administration", Habilitation treatise: Beiträge zur Berücksichtigung von Heterogenität in Conjoint Choice Models
10/2018-03/2019Lecturer at the Institute of Management and Economics, TU Clausthal: Marketing Strategies
since 04/2018Lecturer at the Institute of Management and Economics, TU Clausthal: Marketing Decisions II (Marketing-Entscheidungen II)
10/2017-03/2018Lecturer at the Institute of Management and Economics, TU Clausthal: Marketing Strategies
10/2016-03/2017Lecturer at the Institute of Management and Economics, TU Clausthal: Marketing Decisions (Marketing-Entscheidungen)
04/2015-03/2018Lecturer at the Institute of Management and Economics, TU Clausthal: Industrial Marketing (Industriegütermarketing)
10/2014-03/2015Lecturer at the Institute of Management and Economics, TU Clausthal: Introduction to Business Administration for Engineers and Scientists (Einführung in die BWL für Ingenieure und Naturwissenschaftler)
04/2014-09/2014Lecturer at the Institute of Management and Economics, TU Clausthal: Software-Aided Application of the Conjoint Analysis (Softwaregestützter Einsatz der Conjoint-Analyse)
10/2013-03/2014Lecturer at the Institute of Management and Economics, TU Clausthal: Selected Decision Models in Marketing (Ausgewählte Entscheidungsmodelle im Marketing)
04/2013-09/2013Lecturer for Business Administration, University Osnabrück: Marketing I
02/2013Doctorate (Dr. rer. pol); dissertation topic: "Finite Mixture - Multinomiales Probitmodell: Konzeption und Umsetzung"
10/2012-03/2013Lecturer at the Institute of Management and Economics, TU Clausthal: Computer-Aided Data Analysis with SPSS (Computergestützte Datenanalyse mit SPSS)
04/2012-09/2012Lecturer at the Institute of Management and Economics, TU Clausthal: Planning and Implementation of Marketing Strategies (Seminar on the Marketing Simulation Game "Markstrat") (Planung und Umsetzung von Marketingstrategien (Seminar mit dem Unternehmensplanspiel "Markstrat"))
10/2010-03/2011Lecturer at the Institute of Management and Economics, TU Clausthal: Market Research II (Marktforschung II)
10/2008-07/2013Academic Assistant at the Department of Management and Marketing at the Institute of Management and Economics, TU Clausthal
10/2005-03/2008Student Assistant at the Institute of Mathematics at the University Paderborn
10/2003-09/2008Studies of Mathematics at the University Paderborn, Certified Mathematician (Diplom-Mathematikerin)
Diploma thesis: "Lebesguesches Integral, Lebesguesche Räume und Anwendungen"
06/2003Abitur at Gymnasium Marienschule, Leverkusen
Expert/reviewer activitiesArchives of Data Science, EJOR (European Journal of Operational Research), OR Spectrum, Journal of Business Research, AMS Annual Conference, EMAC Conference, EMAC Regional Conference (European Marketing Academy), French-Austrian-German Workshop on Consumer Behavior
AwardsBest Discussant Award (Global Business Research Symposium 2018)
Other2nd Deputy Chairwoman of the Gesellschaft für Klassifikation (GfKl eV/Data Science Society)
Head of the AG MARKETING
Executive Assistant for the fiMINT-Lunch at TU Clausthal (02/2015)

apl. Prof. Dr. habil. Friederike Paetz

Scientific Director

Phone: +49 (5323) 72 -7910
friederike.paetz@tu-clausthal.de